

We Make Footballers (WMF) is a youth football coaching organisation that provides structured football training and development opportunities for children, primarily aged 4–12. Founded in 2008 in the United Kingdom, the organisation was established to provide children with high-quality football coaching outside the traditional grassroots club environment. Its approach focuses on individual player development, helping young participants improve their technical ability, physical skills, football understanding, confidence and social development. \n\nThe organisation delivers age-appropriate coaching sessions through a network of academies and franchise-operated locations. Its programmes include regular weekly football training, holiday camps, development sessions, football parties, tournaments and opportunities for players to gain match experience. WMF places importance on making football enjoyable and accessible while maintaining a structured learning environment. Its coaching philosophy emphasises individual attention, positive encouragement, skill development and building a lasting interest in the sport. \n\nThe organisation also promotes pathways for talented young players to progress towards professional football academies. Its website reports that its coaching methodology has helped more than 350 players secure contracts with professional club academies. Alongside its coaching activities, WMF operates a franchise model through which individuals can establish and manage local football academies using the organisation's brand, training programmes, operational systems and business support. \n\nThe franchise network has expanded beyond the United Kingdom, with operations and opportunities in international markets including the United States and the United Arab Emirates. The organisation also promotes partnerships, scouting opportunities and technology-supported player development as part of its wider football offering. Its overall mission is to help children develop their football ability while building confidence, character, friendships and a lifelong enjoyment of the game.