Senior Football Social Media ManagerNewcastle United

Senior Football Social Media Manager

Newcastle Upon Tyne

Permanent

Closing Date:23/11/2026

We are the heartbeat of the city, a club with bold ambitions on a global stage and deep roots in our community. If you’re driven to raise the bar, make an impact and contribute to a high-performance culture, you’ll find the platform, the people and the pride to do your best work here.

We work as One Club, with excellence, integrity, accountability and relentless ambition shaping how we work together.

The role

This is a great opportunity to develop, learn and make a real contribution in a fast-paced and exciting environment. You’ll be encouraged to bring curiosity, take ownership, share ideas and keep improving, helping us move Newcastle United forward, together.

About the role

As Senior Football Social Media Manager, you’ll lead Newcastle United’s football social publishing and strategy across our Men’s, Newcastle United Women and Academy teams. You’ll turn the Club’s social strategy into high-quality, platform-first content that brings supporters closer to the action, from matchdays and player storytelling to major football moments. Leading the Football Social team, you’ll set strong editorial and publishing standards, use insight to drive sustainable audience growth and build effective relationships across the Club.

What you’ll do

• Lead football social publishing across our Men’s, Newcastle United Women and Academy teams, owning integrated content calendars and channel content plans.
• Plan and deliver matchday social coverage, coordinating output before, during and after fixtures with clear workflows, roles and handovers. 
  Create a distinctive, authentic Club voice and ensure content is tailored to each priority platform, including Instagram, TikTok, X, Facebook and YouTube, as well looking for new and emerging platforms.
• Work with Content, Creative, Communications and Football colleagues to develop compelling player, coach, training, behind-the-scenes and competition stories.
• Use platform insight, social listening and performance data to improve content, test new formats and identify opportunities for audience growth.

Manage, coach and develop two Football Social Executives, setting clear objectives, standards and ways of working.

• Apply sound editorial judgement, approval routes and brand-safety standards, including escalation of sensitive or reputationally significant moments. * Work across the Club to integrate football content into campaigns, retail, membership and partner activity while protecting supporter experience and editorial credibility.

The team

You’ll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, teamwork and a positive approach, and we’re committed to creating an environment where people feel trusted, included and empowered to do their best work.

We work with high standards and a continuous improvement mindset, supporting each other as One Club and taking pride in doing the right thing.

United As One

We’re committed to building an inclusive, high-performance culture where everyone feels safe, respected and able to thrive. Equality, diversity and inclusion are central to who we are, and we believe the diversity of our people is one of our greatest strengths.

We work as One Club, reflecting the communities we serve, acting with integrity, and creating an environment where everyone can be their authentic self and achieve their full potential.

Safeguarding

We’re committed to creating an environment where everyone is safe, heard, valued and able to thrive. Safeguarding and welfare are central to the way we work, and we expect everyone to play their part in doing the right thing and upholding the highest standards of care.