The Purpose: To work closely with the Partnerships Director (PD) and Associate Partnerships Director (APD) and the Planning and Performance team, the PPM will be responsible for creating and delivering the partnership marketing plan for several partners, ensuring that activations perform effectively in-line with partnership objectives, delivered on time and within budget. The focus is on understanding partner objectives and campaign execution whilst reporting tangible results, and ensuring contractual rights are utilised.
The Role:
- Own the responsibility of every aspect of day-to-day partnership delivery (e.g., writing briefs, presentations, emails, status calls, reporting, creative approval, rights delivery, admin etc.)
- Clearly define partnership objectives with the partner and ensure that these are understood by the partnerships team.
- Plan delivery of the marketing plan, driving high standards of execution and performance.
- Management of partners sponsorship rights with the club and ensuring that these rights are fully utilised by the partner.
- Management and accountability of partner budgets.
- Monitor performance at both campaign and partner level to ensure that acquisition, revenue, and expense targets are met.
- Provide monthly timely and insightful reporting on the relevant partner product/brand portfolios.
- Ensure timely delivery of compelling and insightful case studies.
- Be well tuned into partner industry trends and keep abreast of any relevant legislation, regulatory requirements, and codes of practice as they apply to partner promotions, activations and campaigns.
The Person:
- Strategic brand experience across a range of blue chip brands/clients.
- Successful track record in managing third party business relationships.
- Creative and dynamic with sound knowledge of all marketing platforms including digital/social.
- Able to influence, persuade, and negotiate at a senior level.
- Able to build trusting, strategic and senior relationships with people.
- Self-motivated and goal oriented.
- Strong team player – maintains energy and momentum within the team.
- Able to innovate and lead change.
- Commercially astute and strategically sound; analytical, sees the big picture, long term. planning and organisation skills.
- Comfortable handling own operational workload.
- Passion for detail – impeccable standards. ‘Greatness’ is the essence of Manchester United.
- Graduate level education.
- Experience working with international, blue-chip brands, partnerships and global markets would be beneficial (but not essential).