Partnerships Insights ExecutiveTottenham Hotspur

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We are at our brightest when we’re all together. Our club, our teams, our community. We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our fans at the heart of everything we do as we continue to strengthen our connection with our DNA, our home, and each other.

We’re at our brightest when we’re all together. Our Club, our teams, our community.

Role Purpose

The Club is seeking a Partnership Insights Executive to produce the research, data and reporting behind the Club’s partnership pitches, partner reports and renewals.

Reporting to the Partnership Insights Manager, the role turns audience, media and market data into clear evidence for Sales and Partnership Activation. The role will be leading and supporting commercial projects across the Partnerships team and working closely amongst internal and external stakeholders.

Key Responsibilities

• Research categories, brands and markets to support prospect lists and identify new partnership opportunities for the sales pods.
• Build pitch packs with audience data, benchmarks and relevant case studies, turning requests around quickly for priority opportunities.
• Gather and analyse partner performance data from broadcast, social, digital and survey sources, including Nielsen and partner-tracking research.
• Produce mid-season, end-of-season and quarterly partner reports to agreed templates and deadlines, tailored to each partner’s objectives.
• Maintain partner dashboards, checking data accuracy, sources and reporting periods before anything is shared externally.
• Upload and refresh audience, fanbase, benchmarking and case-study content for the Club’s AI insight platform, applying consistent metadata and retiring outdated information.
• Track sponsorship market activity, competitor deals and industry trends, contributing to the quarterly review of new commercial opportunities.
• Work with Revenue Operations, Partnership Activation and Marketing Insights colleagues to keep data consistent.

Person Specification

• Analytical and curious, with a genuine interest in sport and commercial partnerships.
• Organised and reliable, managing multiple requests and deadlines in a fast-paced environment.
• Clear communicator who turns data into simple, persuasive stories.
• Meticulous attention to detail and a commitment to accuracy.
• Collaborative team player who builds good relationships across departments.
• Keen to learn, with an appetite for using AI and new tools to work smarter.

Skills and Experience

• Experience in an insight, research, analytics or sponsorship role, ideally within sport, media, a brand, an agency or a rights holder; graduates with relevant placement experience will also be considered.
• Strong Excel skills and confident PowerPoint skills for building reports and presentations.
• Experience with Power BI or a comparable data visualisation tool, or the ability to learn quickly.
• Ability to analyse quantitative and qualitative data and draw out clear commercial implications.
• Understanding of how commercial partnerships are sold, activated and renewed.
• Familiarity with social media analytics, audience insight tools or sponsorship valuation and media measurement data.
• Experience using AI tools to support research or reporting would be an advantage.
• Knowledge of survey research, brand tracking or Nielsen sports data would be an advantage.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.