Fan Engagement & Data Co-OrdinatorMotherwell FC

Job Vacancy

This Job Title: Fan Engagement & Data Co-Ordinator

Salary: Dependant based on experience

Hours: 26 hours per week inc home matchdays

Appointment: Initial 6 months (with option of permanent).

Location: Fir Park Stadium, Motherwell

As Fan Engagement & Data Coordinator, you’ll help bring people closer to Motherwell FC and The Well Society by growing attendances, increasing membership and building lasting supporter relationships.

You’ll use data, analytics and creativity to identify opportunities, deliver targeted campaigns and engaging matchday activities, and measure their impact. Working with colleagues, supporters, fan groups, schools and community organisations, you’ll help create inclusive experiences that attract new audiences, strengthen existing connections and grow support locally, nationally and internationally.

This is a hands-on role for someone proactive, organised and passionate about turning ideas into action and delivering measurable results for the future of the club.

Data & Reporting

• Analyse and maintain supporter databases to drive fan growth, membership recruitment and retention.
• Ensure accurate member records, manage data quality and support membership administration.
• Maintain dashboards and produce regular reports on ticket sales, membership growth, renewals and cancellations.
• Support targeted membership campaigns through data analysis, segmentation and follow-up activity.
• Assist with membership financial reconciliations and CRM reporting.
• Member Relations, Partnerships & Community Engagement
• Manage Well Society member enquiries, onboarding, cancellations, recognition and feedback.
• Build relationships with local schools, organisations, businesses and community groups to promote Motherwell FC and The Well Society.
• Coordinate community engagement, Steelman appearances and ticketing initiatives in partnership with MFCCT.
• Develop corporate partnerships, manage partner benefits and support membership growth through community and business engagement.

The Well SocietyMotherwell Football Club JOB VACANCY

Matchday & Event Support

• Deliver targeted marketing and promotional campaigns to increase attendance at men’s and women’s matches.
• Coordinate matchday activities, including mascots, flagbearers, Steelman, announcements and pre-match/half-time entertainment.
• Liaise with Club SLOs, DSLOs and fan groups to coordinate matchday operations and strengthen supporter relationships.
• Outreach & Communications Execution
• Deliver targeted marketing campaigns in collaboration with Motherwell FC’s media and commercial teams to grow awareness, engagement and membership.
• Support The Well Society’s communications through member stories, email campaigns, social media management and the creation of engaging digital content.

Any Other Reasonable Duties

Any other reasonable duties as directed.

Essential

• Experience using CRM systems and analysing data to inform decisions, improve engagement and target activity.
• Excellent attention to detail, with strong organisational, analytical and project management skills.
• Understanding of stakeholder and community engagement, with the ability to build inclusive, lasting relationships.
• Experience coordinating events, matchday activities or supporter engagement initiatives.
• Ability to monitor KPIs, evaluate performance and use insights to improve results.
• Proactive problem-solving skills, with the ability to work independently, manage priorities and meet deadlines.
• Ability to balance the objectives of Motherwell FC and The Well Society, working collaboratively with colleagues, Board members and volunteers.
• Commitment to supporter engagement, fan ownership and the values of both organisations.
• Flexible approach to working, including evenings, weekends and matchdays.
• Full UK driving licence.

Desirable

• Knowledge of supporter engagement, membership growth and fan ownership.
• Understanding of Scottish football and supporter culture.
• Experience in digital marketing, content creation and communications.
• Familiarity with Canva, email marketing and social media platforms.
• Experience developing community and commercial partnerships.
• Passion for Motherwell FC and The Well Society.

The Well SocietyMotherwell Football Club