Digital Marketing ExecutiveStockportCounty

We are seeking an enthusiastic Digital Marketing Executive to join our Marketing team at Stockport County Football Club.

In this role, you will help deliver the club's digital marketing activity, with responsibility for website and app content, paid media and email marketing. You will ensure our digital channels provide supporters with accurate, engaging and relevant content, while supporting campaigns that grow our audience, strengthen fan engagement and drive ticket sales and other commercial revenue.

Working closely with colleagues across the club, you will use data and campaign insights to improve performance, identify opportunities and continually enhance the supporter experience.

Key Responsibilities

Website and app content updates

· Daily website and app content updates to maintain up-to-date information for fans relating to fixtures, ticketing and news.

· Optimisation of website content for search visibility.

· Building and updating campaign landing pages for paid media campaigns using our existing CMS templates.

Paid Media Campaigns

· Plan, execute, and optimize paid social media campaigns.

· Monitor campaign performance, analyse data, and make data-driven recommendations to maximize ROI and improve campaign effectiveness.

Email Marketing

· Building, testing and scheduling email marketing campaigns to nurture fan relationships, increase engagement, and drive ticket sales and conversions.

· Utilize email marketing tools to manage subscriber lists, segment audiences, and track email campaign performance.

Analytics and Reporting

· Monitor and analyse key performance indicators (KPIs) related to digital marketing initiatives.

· Generate reports and provide insights on campaign performance, audience engagement, and conversion rates.

Essential

· Excellent written and verbal communication skills, with the ability to create compelling and engaging content in line with the Stockport County brand

· Experience in digital marketing with a focus on website management and email marketing

· Experience in managing paid media campaigns across various platforms (e.g. Google Ads, Facebook Ads).

· Strong organisational skills and ability to manage multiple projects simultaneously.

· Strong attention to detail and a proactive approach to identifying and resolving issues.

· Appetite to learn, develop new skills and stay up-to-date with the latest digital marketing trends and best practices.

Desirable

· Experience using website content management systems (CMS)

· Experience with analytics tools, such as Google Analytics, and the ability to interpret data and recommend improvements.

· Experience with email marketing platforms and audience segmentation.

· An interest in football and an understanding of the sports industry.

Benefits

· Competitive salary dependent on experience

· Discount on SCFC retail products

· Discount of SCFC season or match by match tickets

· Access to online discount system perk box

· Opportunities for professional development and growth

· Be part of a dynamic and exciting team

· The chance to contribute to the success of a historic football club