Digital Content & Campaigns ExecutiveHibernian FC

The Club is one of the leading professional football clubs in Scotland. Based at Easter Road Stadium in Scotland’s Capital City, Edinburgh the Club is a stones throw away from the hustle and bustle of the City Centre. Over the course of its history Hibernian Football Club has won all of the major domestic titles, most recently winning the Scottish Cup in 2016. Hibernian was the first British team to play in European competition in the 1956; reaching the semi-finals.

Job Title: Digital Content & Campaigns Executive

Reports to: Head of Content

Contract: Full Time

Hibernian Football Club have created a football structure and strategy at the very forefront of the British game with a club philosophy and ethos that is performance-driven and encourages all players and staff to maximise their ability and potential.

The Digital Content & Campaigns Executive will support Hibernian Football Club's digital, content, marketing and commercial objectives through the effective management and scheduling of the Club's social media channels, the creation of engaging digital content and the delivery of commercial and marketing campaigns.

Working closely with departments across the Club as a whole, the role will ensure digital platforms are used effectively to communicate with supporters, promote Club products and services, support commercial partners and contribute to the wider objectives of Hibernian Football Club.

The successful candidate will combine strong content creation skills with an organised approach to campaign delivery and an analytical mindset, using digital performance data to inform decisions and improve future activity.

Key Responsibilities

Digital Channel Management

• Manage the day-to-day running and weekly schedules of the Club's social media channels, ensuring content is published accurately, consistently and in line with agreed plans.
• Maintain and update digital content calendars, coordinating activity around fixtures, campaigns, product launches, commercial commitments and wider Club priorities.
• Ensure content is appropriately tailored to the audience, format and requirements of each platform.
• Monitor channel activity, audience engagement and relevant conversations, identifying opportunities to improve supporter interaction and digital performance.
• Ensure published content reflects the Club's brand guidelines, tone of voice and communications standards.Work with colleagues to coordinate publishing schedules and ensure competing content requirements are prioritised effectively.
• Identify opportunities to develop the Club's digital presence, grow audiences and improve the effectiveness of its social media channels.
• Ensure digital activity is delivered in accordance with relevant Club policies, platform requirements and agreed approval processes.

Content Planning and Creation

• Plan, create and publish engaging content for the Club's social media and video platforms.
• Develop creative concepts and content ideas that support the Club's brand, football communications, marketing activity and commercial priorities.
• Attend selected home and away fixtures, training sessions and Club events to capture, create and publish timely content, supporting football coverage, supporter engagement and commercial opportunities.
• Create graphics, visual assets and digital campaign materials to support announcements, product launches, promotional activity and day-to-day Club communications.
• Edit content to the required technical and creative standards, including appropriate formatting, captions, graphics, sound and platform specifications.
• Work with colleagues, partners, players, coaches and other relevant stakeholders to coordinate filming and content opportunities.
• Ensure content is created and delivered to agreed deadlines, including during evenings, weekends and matchdays where required.
• Maintain an organised approach to digital assets, including the storage and retrieval of footage and finished content in accordance with Club processes.
• Identify opportunities to repurpose existing content across different platforms and campaigns to maximise its value.

Commercial and Marketing Campaigns

• Assist with the planning, creation and delivery of content supporting the Club's commercial and marketing campaigns.
• Work with Ticketing, Hospitality, Retail, Commercial and Marketing colleagues to understand campaign objectives, target audiences, key messages and deadlines.
• Create digital content that supports Season Ticket sales, match tickets, Memberships, hospitality packages, retail products, merchandise launches and other Club initiatives.
• Support the creation of content for kit launches, product releases, promotional campaigns and key moments in the Club calendar.
• Assist with the delivery of commercial partner activations, ensuring agreed digital content and promotional requirements are fulfilled.
• Work with the Commercial team to coordinate content that supports partner visibility, engagement and wider activation objectives.
• Contribute creative ideas to campaign planning, identifying how video, photography, graphic design and social media can help achieve campaign objectives.
• Coordinate the creation and delivery of campaign assets in line with agreed schedules and brand requirements.
• Monitor campaign delivery and contribute to post-campaign reviews, identifying lessons and opportunities for future activity.
• Support the wider Content team in balancing commercial deliverables with football communications, supporter engagement and other Club priorities.

Cross-Club Collaboration

• Work across all areas of Hibernian Football Club to understand content requirements and support agreed business priorities.
• Develop an understanding of departmental objectives and translate these into suitable digital content and campaign activity.
• Contribute to regular content planning meetings, ensuring upcoming priorities and deadlines are identified.
• Manage multiple requests and projects simultaneously, communicating clearly with stakeholders about requirements, progress and delivery.
• Help ensure content opportunities across the Club are identified, planned and used effectively.
• Support a joined-up approach to communications, ensuring digital content complements wider marketing campaigns and Club messaging.
• Escalate competing priorities, resource requirements or delivery risks to the appropriate manager.

Digital Reporting and Performance Analysis

• Monitor and analyse the performance of the Club's social media and video content using available platform analytics and reporting tools.
• Produce regular reports covering relevant measures, including reach, impressions, engagement, video views, audience growth and content performance.
• Review performance across different platforms, formats, subjects and campaign types to identify trends and opportunities.
• Evaluate the effectiveness of commercial and marketing content against agreed campaign objectives.
• Identify high-performing content and assess what factors may have contributed to its success.
• Use data and insight to recommend improvements to content planning, creative execution, publishing schedules and platform strategy.
• Support the development of consistent reporting processes and performance dashboards.
• Work with relevant colleagues to assess website traffic, referral activity and conversion data where suitable tracking is available.
• Contribute performance information and evidence of digital delivery to support commercial partner reporting and internal reviews.
• Present findings in a clear, accessible format, highlighting key results, learning points and recommended actions.
• Maintain an ongoing focus on improving digital performance through testing, evaluation and continuous learning.

General Responsibilities

• Represent Hibernian Football Club professionally when working with players, staff, supporters, partners, suppliers and external stakeholders.
• Work in accordance with Club policies, procedures, brand guidelines and relevant health and safety requirements.
• Handle Club information, footage and digital assets responsibly and in accordance with applicable data protection and content rights requirements.
• Support other reasonable duties within the scope of the role as directed by the line manager.
• Contribute positively to the wider Content team's objectives and the Club's overall working culture.
• Key Skills and Experience

Essential

• Experience managing social media channels and creating digital content for an organisation, brand or comparable environment.
• Graphic design and creative asset development experience, including the ability to create engaging visual content for digital channels and marketing campaigns.
• Strong written communication skills and an understanding of content suitable for different audiences and channels.
• Ability to plan and deliver content against multiple deadlines.
• An organised approach to campaign coordination and stakeholder management.
• Experience using social media analytics and interpreting digital performance data.
• Strong attention to detail and an understanding of brand consistency.
• Ability to work collaboratively with colleagues across different functions.
• Flexibility to work evenings, weekends and matchdays as required by the role.

Desirable

• Experience working in professional sport, entertainment, live events or a similarly fast-paced environment.
• Experience supporting commercial partnerships, sponsorship activations or marketing campaigns.
• Familiarity with social media management, video editing, graphic design and digital analytics tools.
• Practical experience editing video content for digital platforms.
• Experience creating short-form video content for platforms such as Instagram, TikTok, YouTube and Facebook.
• Experience planning, implementing or evaluating paid social media campaigns.
• Experience with paid search advertising, search engine optimisation (SEO) and website traffic acquisition.
• Understanding of digital marketing objectives, audience development and campaign measurement.
• Experience preparing performance reports and presenting recommendations to colleagues.

Hibernian FC is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Hibernian FC is also committed to the safeguarding of vulnerable groups.