pic

Twelve Football

Founded in 2019

About Us

Twelve Football is a Swedish football-technology company headquartered in Stockholm and focused on applying data science, artificial intelligence and football expertise to professional football decision-making. The company operates under the legal name Twelve Football AB and is registered in Sweden as a limited company. Its stated business activity includes developing and marketing digital analytical tools and automated content-generation solutions for football and sport, providing related consultancy services and managing intellectual property connected with sports analytics.

The company's central product is Earpiece, an AI-powered football scouting and analytics platform designed to turn complex football data into accessible insights. According to Twelve, Earpiece can provide information on players, teams and matches and is intended for clubs, analysts and football decision-makers. The platform includes specialist analytical functions such as player scouting, talent discovery, match analysis and season analysis, enabling users to investigate performance and recruitment questions without relying exclusively on conventional dashboards or manual data analysis.

Twelve Football works with professional football organisations internationally. Its published case studies include work with Hammarby, where the company describes the use of data throughout recruitment, coaching and youth-development processes. Twelve also states that its technology is used by clubs and football professionals across continents, while its professional network includes people working with major European football organisations.

In addition to software, Twelve operates an education and professional-development business focused on football analytics. Its courses cover areas including Soccermatics, Python, Power BI, deep learning and AI in sport, and data for sporting directors and decision-makers. The company also organises Twelve Day, an annual Stockholm event bringing together football analysts, data scientists, researchers and professionals from clubs and federations to discuss football analytics and AI.

Twelve Football is headquartered at Brännkyrkagatan 95, 117 26 Stockholm, Sweden. LinkedIn classifies the company as privately held, within Technology, Information and Media, with 2–10 employees. Swedish company records independently identify Twelve Football AB and confirm its Stockholm registration, business activities and corporate status.

Job Openings