Retail Sales AssistantsAston Villa

Department: Retail Department 

Hours of Work: See Below 

Contract Type: Permanent

Salary: £13.45 per hour 

Location: Bullring Store, Birmingham 

Closing Date: Sunday 28 June 2026 

The Department 

The Club are continuing our rapid growth trajectory both on and off the pitch, further expanding our commercial footprint with the launch of our new retail store in the heart of Birmingham’s iconic Bullring shopping centre which opened last year.

The store is a first of a kind collaboration between adidas and Aston Villa Football Club bringing together the best of adidas Originals, apparel, and sportswear alongside our official Club merchandise. It offers a unique retail experience that blends global sports style with the identity of Aston Villa.

We are now looking to continue to build our team in store who will bring our unique retail experience to life.  

The Role 

We have exciting opportunities for Retail Sales Assistants to join our team who will be our ‘front of house’ team – bringing the energy and creating the ultimate customer shopping experience which is inclusive and welcoming for all. We have several different contracts available as follows:

• Full Time - 35 hours a week
• Part Time - 16 hours a week
• Variable hours

You will offer thoughtful product guidance, assisting and supporting with customer queries all the way through to processing sales at payment points in an efficient and friendly manner. You will make sure that our store ‘look and feel’ is kept to the highest standard - replenishing stock, maintaining merchandising stands and tidying item displays.

You will use your effective selling skills to highlight promotional items to customers and help achieve sales targets whilst maintaining high standards of professionalism with a ‘customer first’ approach.

The Person

We are looking for pro-active and positive individuals who thrive in a customer-focused environment and are motivated to achieve sales targets.

You will bring proven sales experience paired with exceptional customer service skill with an engaging approach – you will be an active listener and be able to be persuasive as and when required.

Our store is a fast-paced and dynamic environment so you will need to have excellent organisational skills.

You will be required to work flexibly including matchdays, evenings and weekends – your weekly rota will be communicated to you in advance.

Why Join Us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us!