Head of Brand & MarketingBurnley FC

Job Title: Head of Brand & Marketing

Department: Marketing/Governance and Operations

Location: Various delivery locations across the Burnley/Pendle surrounding areas

Contract Type: Permanent

Working Pattern: 35 hours per week

(Monday-Friday, you may be required to work ad hoc match days)

Closing Date: 15th July 2026

Salary: £45,000 - £50,000 per annum

It is anticipated that interviews will take place on 30th and 31st July.

The Role

We would like you to lead, develop and deliver an ambitious, insight-led marketing and communications strategy that enhances Burnley FC in the Community’s brand, reputation, reach and impact. The role will combine strategic leadership and hands-on delivery, ensuring high-quality campaigns, storytelling, partnerships and communications that support community engagement, fundraising and organisational growth.

1. Strategic Leadership

· Develop and deliver a comprehensive marketing and communications strategy aligned to the charity’s vision, values and growth ambitions.

· Use data, insight and audience understanding to inform campaigns, track performance and identify opportunities for growth.

· Provide expert advice to the CEO and senior team on brand, marketing and reputation management.

· Establish and monitor KPIs and impact measures for all marketing activity.

· Be the senior point of contact for all marketing platforms and providers which may include contract negotiations, platform functionality and sustainability, and delegating functional responsibility to the team and wider operational management.

2. Brand, Marketing & Digital

· Lead the development and protection of a strong, distinctive brand identity for Burnley FC in the Community.

· Implement and manage multi-channel marketing campaigns across digital, social, print and events.

· Oversee the website, social media and digital platforms, ensuring engaging, accessible and insight-led content in a timely manner

· Lead on creative storytelling, videography and content creation to showcase community impact.

· Manage matchday communications including programme content and big screen activity.

3. PR, Communications & Reputation

· Manage all PR, media relations and press activity, maximising opportunities to promote the charity’s work.

· Oversee internal and external communications, ensuring consistency, clarity and creativity.

· Lead on reputation management and crisis communications where required.

· Produce key publications including the Annual Impact Report.

· Ensure all communications and marketing activity are delivered in full compliance with GDPR, data protection legislation, and photo/film consent protocols, maintaining robust processes for capturing, storing and using participant data and imagery.

4. Campaigns, Fundraising & Engagement

· Support fundraising campaigns and events in partnership with the Head of Fundraising & Partnerships.

· Plan and deliver high-impact campaigns that drive participation, donations and community engagement.

· Champion storytelling that highlights impact, beneficiaries and community outcomes.

· Work collaboratively with the Club to plan joint campaigns across Club and Community Channels and develop an annual plan for matchday activations.

5. Stakeholder Engagement & Partnerships

· Build strong relationships with the Club marketing team, community partners, funders, media and local and national stakeholders such as the Premier League Foundation and EFL in the Community.

· Act as a key link between marketing and operational teams to ensure alignment and collaboration.

· Represent the organisation at events and within the local community.

6. Leadership & Team Management

· Lead, inspire and develop a high-performing marketing team.

· Foster a culture of creativity, accountability and continuous improvement.

· Manage budgets and resources effectively to ensure value and impact.

· You are responsible to hold regular team meetings, one to ones and conduct individual appraisals. Other line management duties will be applicable.

· You will be an active member of the Senior Management Team (SMT) and provide updates and ideas at scheduled SMT meetings.

Essential Qualifications, Experience & Skills

• Degree or Equivalent in Marketing, Comms, Business or related discipline
• Proven experience in marketing, digital media and comms
• Success in developing and delivering a marketing strategy
• Experience of brand development and multi-channel campaigns
• Experience of managing a small team, projects and budgets