Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London, with an estimated 615.5 million global followers.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.


• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.


• Commercial partnerships with globally recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.


• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.


• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

The Club is seeking a creative and enthusiastic Social Media Manager with an in-depth knowledge of football to join its award-winning social media team.

As the Social Media Manager, you will work within the content team to manage the output across the Club’s social channels with a focus on driving results. You will create, commission and distribute digital content to 80 million followers for Tottenham Hotspur Football Club and support the business in its wider endeavours within the community and amplification of third-party events, such as NFL, Boxing and music concerts at our Stadium.

The successful applicant will work with the existing team in the Content Department working alongside the Head of Content to establish creative best practice across all platforms and produce high performing organic content for the Club’s global fanbase and attract the interest of new audiences.

Due to the nature of the industry, the position will involve working irregular hours, including evenings and weekends.

JOB PURPOSE:

• Lead the publishing arm of the social media team in planning, creating and distributing content across our portfolio of social media channels


• Responsible for ensuring our Club tone of voice is matched across all content


• Drive engagement with our fanbase and wider footballing audiences across the world


• Manage platform reporting and analysis of content to ensure the team are hitting key business objectives


• A key person for all things social media related within the organisation and external


• Key decision maker and strategic counsel for social media within the organisation

Key Responsibilities:

• Planning, scheduling and posting across THFC Global social channels, Spurs Women and TH stadium


• Managing content creation across the Spurs fanbase and community daily, ensuring they align with our core content objectives.


• Being on hand to work with internal stakeholders on requirements to reach business goals


• Analysing and optimising social output to achieve peak performance


• Manage a team of channel publishers to fill the weekly content schedule


• Work directly with a team of social video producers and graphic designers to produce industry leading social content


• Work closely with Spurs TV, our in-house content production team, to create innovative video content in-line with the Club’s editorial guidelines


• Work closely with the in-house creative team to create graphical and motion content in-line with the club’s brand framework


• Help deliver social strategies that align with core business objectives


• Grow our engaged social audience across all platforms to reach seasonal targets


• Work closely with the audience development team to help deliver regular reporting around platform and campaign performance to evolve and improve our audience understanding and distribution strategies.


• Support and optimise partnership ideas / activations and Club marketing campaigns so they are fit for social channels to perform effectively across our channel ecosystem


• React to events on and off the pitch in real-time and offer appropriate input and content across Club platforms


• Liaise with THFC’s localisation agencies to manage the club’s social accounts to our global fan base, tailoring content for wider markets. Taking advice from them to help shape the Club’s overall global strategy.


• Utilise the Club's social platforms so we’re promoting and driving traffic to owned and operated platforms.


• Work closely with the marketing campaign team across all major Club campaigns


• Stay abreast of the latest social trends, platform tools and emerging platforms to help inform THFC’s social strategies.

PERSON SPECIFICATION

Personal Attributes:

• A creative thinker who is organised and drive the team to reach new heights


• Forward planner: Thinks ahead, generates innovative ideas


• Values & respects others: builds relationships, collaborates with direct team members and key stakeholders around the business


• Proactive operator: delivers to the highest of standards and takes responsibility


• Entrepreneurial, digitally savvy, with exceptional problem-solving, and critical thinking skills


• A challenger: How can we be different? How can we think/act in innovative way?


• Has a solutions-orientated mindset


• Comfortable working in a fast-paced, highly pressured environment where quick changes in approach are needed often

Skills & Experience:

• Excellent knowledge and understanding of all major social media platforms – Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat


• Proven experience in graphic design and video editing


• Great knowledge of Adobe Creative Cloud (specifically Premiere Pro, After Effects and Photoshop)


• Confident to create and deploy efficient workflows using tools such as e. g. Slate, OPTA graphics, etc and have a knowledge of video and graphics workflows.


• Experienced in social publication systems both native and third party e. g. Sprout, Hootsuite etc and also live clipping tools such as Grabyo


• Great knowledge of social media tools (e.g Sprout Social, Blinkfire, Hootsuite) and manage relations with account leads at these providers


• A strong network within the social media industry, sports and content creation


• A data driven approach with strong experience using social media analytics tools (such as Blinkfire, Crowdtangle) regularly to research best practise, evaluate performance and adjust content plans based on what audiences responds to.


• Excellent knowledge of different videos formats, video compression, sound/video synchronisation


• Strong Community Management experience with the ability to manage feeds and cover live events in real time e.g. Match Day Coverage


• A demonstrable knowledge and passion for Football in England across the pyramid


• Excellent attention to detail, spelling, and grammar


• Great knowledge of football (and wider sports) social media content


• Proven experience working in a sports environment (Football preferable)

Safeguarding is fundamental to the success in all that we do. Successful candidates are subject to an enhanced DBS check with child’s barred list.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, ethnic or national origins, religion or belief, or sexual orientation.