REPORTING TO: Head of Strategy

DEPARTMENT: Fan Experience

LOCATION: Robins High Performance Centre / Ashton Gate Stadium

CONTRACT: Permanent (Full-Time, 37.5 hours per week)

Please note: This role will involve evening and weekend work and the successful candidate will be required to work all home fixtures.

The Fan Engagement Manager is a key role at Bristol City Football Club, focused on building strong connections with supporters, driving meaningful engagement, and delivering real impact across the Club. You will lead fan-focused initiatives in alignment with the Club’s Fan Engagement Plan, overarching strategy and collaborate across the group and departments to create inclusive and memorable experiences. This rewarding position offers the chance to grow, develop professionally, and make a lasting difference to our fans.

At Bristol City Football Club we hold our vision and values at the core of everything we do, striving to Grow together, Play at the highest level and Inspire our community. Our 5 values ‘CHAMP’ include Collaborative, Honest, Ambitious, Maverick and Progressive; traits we look for in every member of the Bristol City family.

Key Responsibilities

• Lead the delivery of the Club’s Fan Engagement Plan across Bristol City FC, ensuring all initiatives align with strategic goals.
• Plan and deliver engaging and inclusive matchday activities that reflect club campaigns and values.
• Recruit, train, and manage a team of Match Day Fan Experience Ambassadors, providing ongoing support and feedback to ensure quality fan interactions.
• Work closely with the Club’s Media and Operations teams to ensure fan engagement initiatives are well-communicated, aligned with the club’s strategy, and comply with Health & Safety standards.
• Collaborate with the Robins Foundation to integrate community insight into fan engagement activities, ensuring accessibility and inclusion for all fans across Bristol.
• Develop and lead initiatives aimed at younger fans, including the enhancement of the You Reds magazine and the organisation of Junior Members events throughout the year.
• Plan and deliver Fan Engagement and brand events in line with the Club’s wider strategy, working with internal teams and external partners.
• Monitor and evaluate fan engagement initiatives, gathering feedback and identifying and project managing areas for improvement to maintain the Club’s EFL Gold Family Excellence Score.
• Contribute creativity and innovation to all fan-focused activities, ensuring the delivery of high-quality, inclusive experiences across matchdays and events
• Required to work all home fixtures. Will involve evening and weekend work.
• Perform all other appropriate duties as assigned.
• Remain up to date with all club mandatory training.

Qualifications and Skills

• Strong understanding of fan engagement with experience delivering impactful, supporter-focused initiatives.
• Proven ability to plan and deliver events, ideally in sport or live entertainment.
• Knowledge of Health & Safety regulations and their application to public events.
• Experience recruiting, leading, and supporting staff or volunteers.
• Skilled in working collaboratively with internal teams and external partners.
• Committed to inclusion, with experience creating accessible and community-focused activities.
• Understanding of youth engagement and experience delivering family-friendly events.
• Excellent communication skills, both written and verbal.
• Creative and proactive, with a passion for improving fan experience.
• Ability to manage multiple priorities.
• Confident under pressure with good problem-solving ability.
• Experience gathering feedback and evaluating activities to support improvement.