The Purpose:  

The Sports Marketing Analytics Manager will own the robust measurement program that allows the Club to capture and demonstrate industry-leading marketing effectiveness to its global portfolio of commercial Partners.

The Role:

• The role serves as an active advisor to Partnership Directors and the Planning team who are responsible for the success of the Partnerships and ultimately working towards successful renewal outcomes.


• The role will focus on building measurement solutions that enable partnership objectives to be measured using a variety of third-party and in-house bespoke tools.


• Advanced analytics and detailed reporting are provided to Partners to showcase success and uncover insights to optimise future activations.


• Utilising consumer data analysis to identify potential market segments interested in new products or services.


• The position will be responsible for line managing and elevating the skills of their staff member with a key focus on project delivery efficiency and quality of reporting output.

The Person:

• Previous experience in an analytics role, with a focus on sports marketing, sponsorship, or marketing science.


• Excellent analytical skills with ability to provide actionable insights from data.


• Able to lead and mentor a team.


• Proficiency in managing and analysing data from various sources, including consumer research, social and digital platforms.


• Hands-on experience with tools such as Qualtrics or similar software for conducting consumer research projects.


• Advanced skills in Microsoft Excel.


• Effective communication and stakeholder management skills to foster collaborative working relationships across the department. and Club more broadly.


• Proficiency in advanced statistical techniques, including A/B testing, regression, and correlation analysis.


• Previous experience using Social and digital data reporting platforms with strong familiarity with the associated metrics: SemRush, Adobe Analytics, BrandWatch, Audiense, Salesforce, Blinkfire, Google Ad Manager etc.


• Ability to synthesise complex analytics into clear, easily digestible reports for non-technical audiences that deliver clear recommendations aligning to department strategies.

Desirable

• Familiarity with Q Research Software or Displayr


• In-depth understanding of sports marketing media equivalency metrics and their calculation process; advertising value equivalent (AVE), Nielsen QI or Gross Media Value (GMV) etc.


• Knowledge of attribution models and revenue impact modelling


• Data fusion compilation + analysis techniques