Contract Type: Permanent
Hours: 35 hours per week
Location: Bramall Lane, Sheffield United Training Facilities: Dore & Shirecliffe, Sheffield Hallam Sports Park, Away Fixtures.
Line Manager: Social Media Manager
Salary: Dependent on Experience
Post Reference: BL022025-SME

Sheffield United Football Club is seeking a Social Media Executive who, from idea to context production and distribution, will create social posts and campaigns that tell the story of Sheffield United across the Men's and Women's teams, Community/Fan Engagement, and commercial partner activation.

Role Responsibilities:

-Content capture and ideation - from photography, mobile phone and video to social copy and fan engagement including exciting, short-form videos and original social formats.
-Attend games as matchday social media lead on a rotation basis both home and away.
-Support the wider content team in the distribution of content across TikTok, Instagram, Facebook, YouTube, X, WhatsApp, LinkedIn etc.
-Provide best-in-class coverage of training, match fixtures (women's team and men's team) with reactive and precise approach under pressure.
-Contribute to hitting KPIs and put measurement and reporting at the heart of your approach.
-Proactively seek new opportunities for content and stories across the club's media ecosystem.
-Work cohesively with the wider marketing team from conception phase through to the syndication of content across channels.
-Relationship build and manage communications with players and staff.
-Use tools such as Adobe & CapCut to edit platform specific content to achieve maximum impact and performance, tailoring content to platform-specific requirements.
-Work closely with the marketing team to ensure content is aligned, correct in tone and adheres to our wider marketing strategy.
-To carry out/take part in training requests as directed by the Club.
Any other reasonable requests as directed by management.

Club Wide Responsibilities:

-To adhere to all Sheffield United Football Club's Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk.
-To report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club's Safeguarding agenda.
-To report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all.
-To adhere to the Club's Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing.

Essential Criteria for the Role:

-Strong knowledge of social media platforms, with a strong interest in football content.
-A content creator - comfortable using mobile phones and cameras to produce both imagery and video content.
-Proven experience working in content production/social media.
-Skilled in working with social media measurement tools - and ambitious and driven to exceed KPIs.
-A natural and creative storyteller - with strong written and verbal communication and an eye for content that will resonate with our fans and followers.
-Able to demonstrate a passion, curiosity, and fluency in digital and social media.
-Ability to think quickly and be decisive in high pressure situations.
-Strong attention to detail.
-Experience using Adobe Photoshop, Premiere Pro, Lightroom, CapCut and similar creation tools.
-Must be comfortable working reactively to tight deadlines and making decisions quickly in the moment of live action.
-A solid understanding of social and sports trends and adapting them to fit with a strategy.
-Not phased by working in the public eye with high-profile female and male athletes.