Rangers Football Club, formed in 1872, is one of the world’s longest established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 28 League Cups and the European Cup Winners’ Cup in 1972.

Few clubs can match Rangers for history, heritage, and tradition, and it resides in the top 10 strongest football brands according to the YouGov UK Brand Index.

Playing at the iconic 51,700 seat Ibrox Stadium and benefitting from a world-class 37-acre training facility, the club has been a leading light in Scottish, British and European football for decades.

The club benefits from a famously loyal support and the high volume of season ticket uptake means the club features in the top 19 average attendances in Europe. It is estimated that Rangers has a global fanbase of 4m, half of which are based in the UK.
 

JOB TITLE: Social Media Executive                                     

REPORTING LINE: Social Media Manager

DEPARTMENT: Marketing    

LOCATIONS: Ibrox Stadium                          

CONTRACT: Permanent, Full Time 

THE ROLE

Within this role you will support the social media manager across the club’s social media platforms as the club aims to engage and grow our global fan base.

KEY RESPONSIBILITIES

·    Post and schedule a variety of content, ranging from text or image-led through to short-form vertical                    video, across the club’s social media platforms throughout each working week subject to a content plan.

·    Creation of vertical, social-first content tailored to social video platforms.

·    Investigate  and evaluate new social media platforms, trends and opportunities for the club.

·    Grow global follower numbers, engagement and communities on existing social media platforms                            monitoring progress and contributing to reporting on statistics.

·    Monitor and report on social media activity within the Rangers online community, under the guidance of the        Social Media Manager.

·    Coverage across the club’s Men’s, Women’s & Academy team matches on a rota basis, in addition to                      training  sessions, press conferences and other non-football club events either in person, or remotely,                    subject to a rota system.

·    Work with different club departments to meet contractual and content needs, including but not limited                to commercial, partnerships, events, ticketing, customer service, communications & content.

·   Producing high-quality and engaging social media content across club channels. Working closely                         alongside club videographers, photographers and graphic designers.

·   Working under the direction of the club Social Media Manager to maintain a social media planning schedule across the club’s social media platforms, in parallel with other content planning across the department.

·  Working closely with commercial team to create relevant, high-quality content to activate club partnerships.

·  Track and measure social media performance against agreed key metrics, benchmarking against other                clubs.

·  Analyse social media performance and provide recommendations for post optimisation whilst also keeping     up to date with emerging trends within social media in sport and beyond.

THE CANDIDATE

The candidate attributes include:

●        At least one year of experience within the social media industry or have a relevant degree.

●        Desirable to have experience of working with social media in football, sport or live events.

●        Excellent knowledge of social media platforms, algorithms, and analytics.

●        Experience with Adobe Photoshop or other graphic packages and tools is desirable.

●        Experience of filming and editing vertical content using a mobile device, or camera set up for use within              social media platforms is desirable.

●        An enthusiastic and outgoing personality. Creative and passionate about working within social media                  and digital.

●        Excellent attention to detail and quality standards. Excellent written and verbal communication skills.

●        The candidate will need to have excellent editorial judgement and be able to communicate clearly and               quickly under pressure.

●        Strong analytical problem solving. Ability to spot trends within sport, digital and social media.

●        Excellent organisational skills, with ability to prioritise and work under tight deadlines.

●        An in-depth knowledge of Rangers Football Club and football in general is desirable.

●        Ability to drive is desirable.