Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours, the Dare Skywalk and a new electric karting facility in partnership with Formula 1 which will open in Autumn 2023.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.


• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.


• Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.


• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.


• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

Job Overview

Tottenham Hotspur is very proud of its growing partner family, which is made up of numerous high-profile brands in a variety of exciting brand sectors. Each commercial partner and supplier has made a significant investment in the Club, and it is the responsibility of the Partner Servicing team to support the successful fulfilment and activation of the partner rights to ensure each of them derives maximum value and business benefit from their investment.

The Partner Services team is split into pillars, each of which is responsible for its own group of partners and suppliers. Each pillar includes at least one Tier 1 partner (i.e. Shirt Front Partner, Kit Provider, Shirt Sleeve Partner, Training Wear Partner) and further category partners and suppliers. The teams within each pillar are led by a Senior Partnerships Manager, who is supported by a Partnerships Manager, Partnerships Executive and a Partnerships Assistant.

Overview of Role

The role of the Senior Partnerships Manager is the day-to-day account direction and senior relationship management with each of the partners and suppliers in his or her pillar, directing a dedicated servicing team that works with each partner to develop partnership activation plans that support and integrate with the partner’s overall brand and marketing objectives.

Together with their dedicated team, the individual will work with their partners and suppliers across each of their touch points with the Club and be the primary person responsible for the Club’s partnership with the brands. Specifically the design, development and delivery of all product/brand marketing campaigns (in some cases internationally) and to work alongside Club colleagues in all other appropriate departments to activate the partnership effectively, including both digitally and through physical events and activations both domestically and internationally.

Key Responsibilities

• Account Direction for all partners and suppliers within this pillar


• To ensure world class, day-to-day service including the delivery of all contractual obligations


• To be the senior interface between the partners and suppliers and all other areas of the Club including ensuring Club colleagues across the business have a thorough understanding of the partners and suppliers including both their brand positioning and product ranges


• To develop and deliver high profile and best in class product/brand marketing campaigns and detailed marketing and partnership activation plans


• If applicable, to oversee and work with the partners and suppliers on effective digital activations that generate reach, engagement and if applicable first party data records


• To oversee and work with the partners and suppliers on high profile and impactful domestic and international events including during first team tours and friendly matches


• To work with Club colleagues to implement research and measurement programmes that demonstrate return on partner investment and communicate those results effectively to all partners and suppliers within this pillar on a regular basis


• To explore on an on-going basis, opportunities to deliver further value to partners and suppliers within this pillar including additional packages of rights that would command additional rights fees


• To maintain a thorough understanding of the sports sponsorship marketplace to ensure the Club is fully informed of industry trends and well placed to maximise related opportunities


• Manage and coach a team to deliver a world class service


• Create clear lines of ownership and accountability and be responsible for your team’s professional development


• Support the Club in achieving its overall objectives, including EDI

Personal Attributes

• An inspiring leader with a proven track record in effectively managing teams to perform to a world-class standard


• Thinks ahead, generates innovative ideas


• Values and respects others, builds relationships, collaborates


• Gets things done, delivers to the highest standards, takes responsibility and accountability


• Solutions driven, understands the needs and challenges of various stakeholders to work collaboratively to meet requirements


• Strong organisation and attention to detail with ability to manage multi-faceted deliverables and prioritise workload to keep on track to meet deadlines


• Adapts quickly to new opportunities, new challenges and changing priorities


• Responds positively and delivers under pressure


• Self-reliance, drive, energy, innovation, creativity, attention to deal and a strong focus on delivery


• A proactive self-starter who can work autonomously and within a team


• Great drive and energy

Skills and Experience

• Ideally be a graduate (or equivalent) with a proven marketing background


• At least seven (7) years’ experience in partnerships activation either at an agency, rights holder or a brand active in the sports sponsorship sector


• Experience of managing a rights delivery programme, preferably in a sporting rights environment


• Proven ability to communicate effectively and to build strong relationships with colleagues and clients alike


• Extensive account and project management experience including a track record of working cross functionally


• An understanding of brand marketing and the marketing mix


• A demonstrable record in delivering effective digital marketing campaigns


• Commercially minded with an understanding of commercial contracts and experience of building and managing budgets


• Excellent understanding of the sports sponsorship landscape including in strategically important regions such as Asia and North America


• Able to travel occasionally with regular weekend work


• A passion for sport, entertainment and events


• Excellent Word, Excel, PowerPoint, and Keynote skills are advantageous

Key Performance Indicators

• Strength of relationships with partners and suppliers in this pillar at senior and day-to-day level


• Satisfaction levels amongst the partners and suppliers in this pillar


• Rates of renewal and value of upsells and cross-sells
  Quality of marketing and activation plans


• Number of industry award nominations and wins


• Contribution towards the Club’s wider strategy and objectives

Key Points of Contact

• Partnerships Director


• Other members of the Partner Services Team


• Externally, with both senior and day-to-day contacts from each of the partners and suppliers in this Pillar


• The Club’s Chief Commercial Officer and other members of the Club’s Board of Directors


• The Club’s Senior Management Group


• The Club’s Senior and Academy coaching and backroom staff


• First Team Players and Club Ambassadors


• Internally, with both senior and key operational staff throughout the business

Safeguarding is fundamental to the success in all that we do. Whilst this role does not require a DBS check, successful candidates are to be reminded that we may review the role and the requirements at a later date which could result in standard background and DBS checks.