Senior Analyst, Ticketing & Hospitality Systems

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Ticketing & Hospitality Systems. In this role, you will manage the data analysis function within the Ticketing & Hospitality department, ensuring the necessary quality and insight of data is provided to enable key business processes and decisions to take place. You will manage reporting, ensuring data is available for pre- and post-match reporting to identify any issues, enable financial reporting and inform decision making. As well as, ensuring the necessary data flows, integrations and automations are in place to ensure the required Ticketing & Hospitality data can be accessed in an efficient and readily manner.

What will you be doing?

• Lead the delivery of all Ticketing & Hospitality reporting, ensuring the necessary reports are available for financial and commercial purposes as well as any other ad hoc requirements


• Provide pre and post event reports to report on key operational metrics including flow rates, attendance, sales and access issues


• Provide data extracts for all operational ticketing campaigns (email, SMS etc)


• Provide barcodes extracts required to enable access control for any events not taking place at Anfield that have been sold via Liverpool’s ticketing platform (e.g. away fixtures, Women’s fixtures at St Helens stadium)


• Check data between the Ticketing and Access Control systems to identify and resolve potential ticketing issues prior to the day of an event


• Support the Finance team by ensuring accurate financial data is available for business cases and investment proposals to support strategic decision making


• Act as an advisor to the Ticketing and Hospitality teams on seat inventory and the optimal stadium plan to ensure inventory and revenue are maximised


• Review Google Analytic data to identify areas of improvement within the online sales journey


• Manage the Ticketing credit system, ensuring that all data used to inform ticketing sales criteria and supporter eligibility is accurate and provided to the Ticketing Operations team in a timely manner ahead of a sale


• Provide internal insights and analysis as well as industry benchmarks to inform the club’s Ticketing and Hospitality strategy


• Provide assistance on match days to help resolve ticketing and Stadium Access issues

Who are we looking for?

To be successful in this role, you will have proven previous experience in a data analyst position in a ticketing environment and excellent industry knowledge, particularly regarding ticketing and football. You will strong stakeholder management and ability to liaise with internal and external stakeholders and communicate effectively. You must be confident building and creating reports and working with high volumes of data.

Essential Functional / Technical Skills

• Excellent knowledge of PowerBI


• Strong understanding and proficiency with Google Analytics


• Ability to write SQL queries and run TSQL queries


• Experience using SeatGeek or Fortress (or comparable Ticketing or Access systems)


• Advanced Microsoft application user and proficient with Excel and large quantities of data