Job Advert Reference: AFCB0040

Title: Sales Representative - Ticketing, Premium & Hospitality
Reports to: Chief Ticketing Officer
Location: Vitality Stadium
Contract: Permanent, Full Time

About AFC Bournemouth

Entering an exciting new chapter in our long and storied history, we are proud to retain a focus on family and community. Delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all at Vitality Stadium.
Since our takeover by chairman Bill Foley, in a partnership including Hollywood actor Michael B. Jordan, the club has seen significant investment committed towards sustaining Premier League status, highlighted by the construction of a state-of-the-art training facility and the arrival of promising young talent from top clubs around Europe. These developments also bring a great opportunity to further improve our women’s team and youth setup overall.

Key off-field appointments have recently been made in business operations, ticketing, and partnerships to continue our efforts in improving the experience for our supporters.

Main Duties

• Meet and exceed individual and team new business revenue goals
• Develop a new book of business via prospecting and cold calling. This role will not inherit an existing book of business.
• Establish foundation for ticketing, hospitality and premium seating relationships
• Sell upgrades, add-ons, and ask for referrals
• Build strong relationships with acquired account base through proactive communication including seat visits, phone calls, emails, meetings and other touchpoints
• Make a minimum of 40 outbound sales calls per day
• Effectively communicate all team happenings, events, and available inventory
• Be proactive, respond to and resolve all customer complaints, requests, and inquiries from account base; handle difficult situations in a calm and professional manner
• Provide feedback and content to marketing and media teams to deliver effective email and paid campaigns promoting available inventory
• Ensure ticket member information and data are accurate and complete for accounts
• Assist in developing and delivering customized benefits, programs and events to drive loyalty within ticketing, hospitality and premium seating
• Ability to stand, set up and break down sales tables, work nights, weekends & holidays as needed, in addition to normal business hours
• Fill and execute gameday fan experiences
• Other projects as assigned
• As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club
• As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
• Obligation to adhere to the club’s health and safety policy and procedures.
• As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.

Key knowledge

• Excellent Communication Skills - interpersonal, verbal, written, sales
• Problem Solver, Creative, Detail Orientated, Team Player
• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with clients and colleagues
• Working knowledge of a ticketing system
• Previous experience with a CRM system (Salesforce, Microsoft CRM, etc)

Person specification

The Club’s values are at the core of its staff behaviour and how they approach everything they do, therefore we are looking for someone is honest, inclusive, kind, hardworking and loyal.

Education/Experience

• Degree in business/sales/marketing/sports management or similar concentration
• Minimum of 1-2 years sales/service experience, preferably in sports/entertainment

Staff Benefits

In return for your hard work and commitment to us, you will receive a competitive reward package which will include, but is not limited to:

• Free onsite parking.
• Season ticket and allocation of complimentary/purchased tickets.
• Subsidised lunches and complimentary healthy snacks throughout the day.
• Discounts at the club Superstore.
• Contribution towards eye tests and glasses.
• Discounts and benefits from partners and local businesses.
• Club pension & Life Assurance Scheme.
• Employee Assistance Programme (EAP) by Health Assured.
• Paid parental leave (bank of five days per year).
• Club events or other social events throughout the year run by our club social team.
• Paid volunteer opportunities (2 days per year).
• Paid day’s leave on your birthday.