Key Responsibilities:

• Regular analysis of club marketing performance, to identify insights around best-performing content/audiences and inform future marketing plans
• Assist with club strategic projects including digital (web & app) strategy and measurement, ticket sales & season ticket renewals and retail strategy
• Combine internal consumption data with external research platforms to measure and analyse fan behaviours and attitudes in priority international markets
• Lead on fan matchday experience feedback project, ensuring that surveys are sent to the appropriate sample, questions are updated, and results are analysed and reported following each home match
• Analyse Premier League research material, including TV audience data, digital data and fan research projects, to leverage findings specific to the club
• Assist with, or manage, other ad-hoc requests and projects as required, pulling together various data sources to provide clear answers and narratives
• Contribute to the development of the Club’s long-term Insights strategy, targeting areas for growth and working with the Insight Lead to identify external partners and platforms which will help to achieve this