Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.


• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.


• Commercial partnerships with globally recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.


• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.


• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

The Club is seeking a highly motivated professional to lead its global editorial strategy. Based in London and reporting into the Media Director, the Head of Editorial will oversee all aspects of creative production for all Club’s media properties and will work with the different content production teams to execute.

JOB PURPOSE

To inspire and develop teams to deliver outstanding and engaging content, maximising the impact and distinctiveness of the Club with global and local audiences.

This position will lead and develop the editorial output and direction. It will assess all opportunities to extend and improve its content creation, across all formats, media, and platforms, in compelling and innovative ways. This is an important and transversal role, working with major stakeholders and producers within the Club.

Key Responsibilities

• Develop and lead the global Club editorial, positioning, and content strategy across all formats and media.


• Be a decision maker for video production and social media teams with editorial and tone of voice questions, as appropriate.


• Articulate and implement an editorial strategy to increase the Club’s overall and relative engagement rate, to which the results can be clearly demonstrated to senior internal and external stakeholders.


• Responsible for finding new ways of telling stories across Club business drivers (sponsorships, retail, visitor attractions, stadium events) which increase traffic and engagement across their portfolio of web pages.


• Overall responsibility for driving the creative process and for the co-production of ideas involving players, creators and influencers.


• Be accountable for developing new and innovative ways of telling stories across platforms and formats, based on a fan first approach.


• Use data and insights to understand audiences, in particular fans and customers, and potential new audiences.


• Define and document a tone of voice based on platforms and demographics, supportive of the club’s values and mission statement.


• Identify and build an editorial proposition to support the key milestones of the club calendar (start of the season, derbies, transfer windows, kit launch…).


• In partnership with the Production Lead and the Head of Content, set a process to lead and animate daily and weekly editorial meetings to review what should be covered and on which formats (written, video, audio, photography...).


• Collaborate with all relevant stakeholders to ensure content requirements are met in line with the club’s business objectives.


• Due to the nature of the industry, some out-of-hours working, including weekends, may be required from time to time

Personal Attributes

• Thinks ahead, generates innovative ideas.


• Values & respects others, builds relationships, collaborates.


• Gets things done, delivers to highest of standards, takes responsibility.


• Relentless and trusted collaborator and team player.


• A strong communicator, with the ability to build trust and influence at all levels.

Skills & Experience

• Significant experience as an editorial leader with a track record of success leading a diverse portfolio of content.


• A refined understanding of global sport and how fans are served with sports content (especially football) in various formats and media (video, OTT, social media, web/apps.).


• Experience as a senior editor, content commissioner, and/or executive producer role for a sports digital content platform with a significant social media, web and mobile audience.


• Significant expertise in producing video formats, from snackable / short moments for social media to longer form pieces (shows/mags) for broadcast or OTT platforms.


• Direct experience in developing video formats involving athletes or influencers.


• Management experience directing a diverse team of staff and freelance writers, producers, and creators is desirable.