Sheffield United Women are looking for a highly engaged and enthusiastic individual to join our women’s team. The General Manager will take the lead on all aspects of the day to day running of Sheffield United Women Football Club, including its personnel, budgets, and operations. The General Manager will also manage relationships and services provided to the Club by key partners and will oversee the professional management of the Women’s team, Academy, RTC and ETC teams.

Role Responsibilities:

• To manage all aspects of Sheffield United Women and girls programme, the strategy, staff and budgets.


• Responsible for delivering and monitoring the clubs pathway at developing SUFC talent.


• To be the FA’s primary contact for all league business and to attend all FA league meetings.


• Production of the annual FA Club Development Plan.


• Reporting against Club Development Plan and presenting any evidence of compliance required by the FA.


• Ensuring the Club meets all licensing requirements.


• Ensuring the Club adheres to the FA Safeguarding Children standards and best practice at all times (with support from the Safeguarding Officer).


• Oversee production of annual club budgets.


• Ensuring income targets are achieved and expenditure budgets are managed in line with agreed budgets.


• To work with the Technical Board to develop and deliver a strategy and vision for women’s football at the Club.


• To deliver the clubs recruitment strategy, Support the contracting and recruitment of players and Management of league salary cap.


• Oversee planning and delivery of all match day administration.


• Communications and operations for the First Team both home and away matches.


• Accompany the squad to away matches and represent the Club as required.


• Development of relationships with key funding partners to ensure sustainability across the Club.


• Collaborative working with wider staff at the Club to enhance fan attendances.


• Represent the Club in a positive light in the media and to follow the club communications policy.


• Line management of all non-technical staff and volunteers – including those working in the first team and youth team.


• Supporting the coaching / senior management team on player recruitment, contracting, registration and associated salary management.


• Responsibility for overseeing the delivery of the Club’s community programmes including the “Friends of the Lane” programme.


• Any other reasonable requests as directed by management.


• To adhere to all Sheffield United Football Club’s Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk.


• To report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club’s Safeguarding agenda.


• To report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all.


• To adhere to the Club’s Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing.

The following criteria are essential for the role:

• Track record of previous management experience, preferably in a professional sports related environment.


• Experience of developing, delivering and leading strategic plans.


• Experience of working in Football.


• Experience of working in Women’s football.


• Open to travel and working weekends and weeknights (mainly to attend football matches).


• Capable of working effectively within strict deadlines and a fast-paced environment.


• Experienced budget holder with the ability to develop and monitor budgets.


• Confident communicator.


• An interest in Women’s football and enthusiastic about developing Women’s football.

Desirable Criteria for the role:

• Commercial acumen.


• Proven business development experience.


• Experienced leader, able to work on own initiative as required.