About the role

We have an exciting opportunity for an individual to join our Liverpool FC Foundation team as a Community Marketing Manager. In this role you will be responsible for setting and implementing a marketing and communications strategy for community delivery programmes to ensure short, mid, and long-term success of each programme.

What will you be doing?

• Work with programme manager to understand needs and requirements in order to create a short-term strategy to support our current programme list to enable them to meet current season goals.


• Develop a longer-term strategy for programme delivery, improving efficiency of processes for support.


• Evaluating current processes and making necessary changes to maximise output.


• Create a working group with programme managers to ensure there is a dialogue between marketing and delivery.


• Provide support for the Senior Marketing Manager where necessary and feed into a wider communication strategy.


• Work with LFCF graphic design team to sustainably support programmes and hubs.


• Feed into digital marketing strategy documents and planning frameworks


• Identify and set the hierarchy of communications needs for impact areas and programmes based on business objectives and performance of programmes.


• Deliver partnership marketing and communication plans where there is a community delivery focus.


• Identify a means of communicating measurement, evaluation and learning on a regular basis.


• Feed these successes into a wider comms plan to utilise available materials to profile the success of LFC Foundation


• Work closely with Club PR, player, ambassador and legends teams to maximise impact and reach of player appearances for charitable purposes.


• Identify key stories and updates for internal communications to ensure both Club and Foundation colleagues are well informed of the charity’s achievements.


• Manage and develop people, conducting regular 121 meetings and appraisals to support personal and professional growth.


• Ensure all marketing activity is compliant with national/international legislation and internal policies and procedures to protect the charity and minimise risk.


• Responsible for managing and authorising expenditure to ensure costs are within LFC Foundation’s community marketing budget.

Who are we looking for?

To be successful in this role you will have experience working within a marketing role across both commercial and non-profit sectors, including experience developing and managing brand partnerships and people. You’ll have a degree or equivalent qualification in marketing. You will be able to showcase excellent social media and digital marketing skills, including have excellent copywriting and proof-reading skills with keen eye for detail. You’ll be able to demonstrate strong team working and project management skills with experience running multi-channel and multi-stakeholder campaigns. You will also have good financial planning and management experience.

You’ll have substantial knowledge of marketing and communications operations, in particular within non-profit sectors, including knowledge and understanding of marketing and communication techniques, both on and offline. You will be able to demonstrate knowledge of people management and development pathways. You’ll have a sound understanding of managing internal and external brand identities, partnerships marketing and marketing/advertising codes of practice and new GDPR data requirements.