Post Title
Communications Executive (Football).
Department/Location
Communications, the John Smith’s Stadium.
Reports To
Head of Communications.
Purpose of the Role
Reporting to the Head of Communications, the Communications Executive (Football) will be responsible for creating content around the Club’s sporting endeavours across the First Team and Academy. The post holder will be required to produce daily football content for the website and social media, plus match day coverage for all First Team games, both home and away, and Academy games as required. In brief, you will focus and help innovate on all football content, including on Academy reporting.
Functional Links
Internal Head of Communications.
Marketing and Communications Director.
Communications Team.
Chief Operating Officer.
Sporting Director.
First Team Coaches and Players.
Academy Staff.
Heads of Department.
Staff and managers throughout the organisation.
External Including but not limited to:
Other football clubs.
Former Huddersfield Town Players.
Members of the press.
Football bodies including the EFL, Premier League, and Football Association (FA).
Social media and content companies / platforms.
Club partners.
Supporters and members of the community.
Key Performance Indicators
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To consistently produce a high standard of communications output and digital content for the Club, and the Huddersfield Town Foundation as required.
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To meet deadlines in a fast-paced environment, without compromising on quality of work.
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To ensure communications output and digital content are consistent with the Club’s brand guidelines and best practice standards.
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To have strong football / supporter knowledge and be innovative and creative with outputs.
Be available/willing to attend all First Team games, both home and away, and Academy matches as required.
Role Specific Responsibilities
The post holder will be required to:
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Be responsible for ensuring a consistent tone of voice, level of output, consistency of message, and quality across all online channels.
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Collaborate with the Creative team to create bespoke and entertaining content for communications channels encompassing graphics, design, and video.
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Be creative, proactive, and forward-thinking in populating existing content streams while contributing fresh ideas and concepts to evolve all Club output.
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Monitor how supporters and others engage with the Club’s website and social media content, to gauge its effectiveness and impact.
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Maintain understanding and up to date knowledge of communications and how video and graphics can be used to best effect across different platforms.
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Produce an agreed number of articles / pieces of work each day.
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Work closely with all members of the wider Marketing and Communications team and assist colleagues with other work as required.
This job description is not intended to be exhaustive, and the post holder will also be required to undertake any other duties as requested by the Head of Communications, the Marketing and Communications Director, the Chief Operating Officer, and/or any other senior leader.