Job Advert Reference: AFCB0050

Title: Commercial & Partnerships Assistant

Reports to: Commercial Director

Location: Vitality Stadium

Contract: Permanent, 35 hours per week plus matchdays

Entering an exciting new chapter in our long and storied history, we are proud to retain a focus on family and community. Delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all at Vitality Stadium.

Since our takeover by chairman Bill Foley, in a partnership including Hollywood actor Michael B. Jordan, the club has seen significant investment committed towards sustaining Premier League status, highlighted by the construction of a state-of-the-art training

facility and the arrival of promising young talent from top clubs around Europe. These developments also bring a great opportunity to further improve our women’s team and youth setup overall.

Key off-field appointments have recently been made in business operations, ticketing, and partnerships to continue our efforts in improving the experience for our supporters.

The Commercial and Partnerships Assistant at AFC Bournemouth will support the Commercial Director, along with the partnership sales and activation teams, in driving the success and revenue of the club’s commercial operations. The role centres on providing essential administrative support including conducting research to facilitate new business development, creating proposals, managing contract completion processes, overseeing client invoicing, planning and executing commercial events, and identifying new opportunities for commercial growth. This position is key to ensuring the smooth operation and expansion of AFC Bournemouth’s commercial initiatives.

Administrative & Client Support

• Oversee and coordinate bookings for matchday sponsorship packages, commercial events, and activation of select commercial partners, ensuring all processes are executed smoothly and efficiently.


• Provide day-to-day administrative support to ensure smooth functioning of the Commercial department.

Business Development

• Conduct research to support the qualification process of new business leads and identify potential partners.


• Support the new business and partner activation team in creating proposals and partnership review presentations on Digideck.


• Attend networking and promotional functions, including AFC Bournemouth’s business club ‘The Net’ and third-party events, to represent the club and foster new relationships.

Commercial Event Planning

• Plan and execute The Net events, with the goal of maximising membership and engagement.


• Handle the administrative process and coordinate bookings for key commercial events, such as Sporting Dinners, Corporate Golf Days, and the Player Sponsors Evening, ensuring a smooth and seamless experience for all attendees.

Matchday Preparation & Duties

• Handle matchday preparation tasks, including coordination with various departments on ticket distribution for commercial packages and partners.


• Oversee and manage the Matchday Mascot booking process, from promotion of the package, sales and delivery, ensuring a seamless experience.


• On matchdays, assist with partner activation, engaging with clients, and other ad hoc duties as required by management to ensure smooth operations.

Merchandise & Partner Relations

• Manage the allocation and distribution of signed merchandise (e.g., shirts, balls, programme frames) for matchday sponsors and club partners.

Website Content Management

• Manage the commercial content on afcb.co.uk, ensuring all information is accurate, relevant, and up to date.

Other Responsibilities

• As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.


• As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.


• Obligation to adhere to the club’s health and safety policy and procedures.


• As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.

• A degree in business, marketing, sports management, or a related field.


• Strong organisational and administrative skills, with the ability to multitask and manage priorities effectively.


• A passion for event planning and coordination, with a willingness to learn and gain experience in this area.


• Familiarity with CRM systems, such as Salesforce, is beneficial but not essential – training will be provided.


• An interest in the sports industry and a proactive attitude toward learning about partnerships and commercial operations.

The Club’s values are at the core of its staff behaviour and how they approach everything they do, therefore we are looking for someone is honest, inclusive, kind, hardworking and loyal.

Personal Attributes:

• A proactive, motivated, results-driven approach with a keen attention to detail.


• Outgoing personality, with an interest in learning more about commercial partnerships, sales and events.


• Ability to work independently as well as collaboratively within a team.


• Excellent communication and relationship-building skills.


• Proficient IT skills, including Microsoft 365.


• Flexibility to work matchdays and events which can fall on evenings and weekends.

In return for your hard work and commitment to us, you will receive a competitive reward package which will include, but is not limited to:

• Free onsite parking.


• Season ticket and allocation of complimentary/purchased tickets.


• Subsidised lunches and complimentary healthy snacks throughout the day.


• Discounts at the club Superstore.


• Contribution towards eye tests and glasses.


• Discounts and benefits from partners and local businesses.


• Club pension & Life Assurance Scheme.


• Employee Assistance Programme (EAP) by Health Assured.


• Paid parental leave (bank of five days per year).


• Club events or other social events throughout the year run by our club social team.


• Paid volunteer opportunities (2 days per year).


• Paid day’s leave on your birthday.