What Should a Football Analyst Post on LinkedIn?

For football analysts, LinkedIn is no longer just a platform to list your qualifications or announce a new role. It has become a valuable space to demonstrate expertise, build a professional network, and stay visible to clubs, agencies, and other industry professionals.

Yet many analysts either aren’t posting or aren’t sure what to post. If you want to build a presence that reflects your skill set and opens new career opportunities, here’s a structured guide on what a football analyst should be sharing on LinkedIn.

1. Share Tactical and Match Insights

One of the most effective ways to demonstrate your analytical mind is by posting match breakdowns or tactical observations. This doesn’t have to be an in-depth report — simple, focused posts are often more powerful.

Key Takeaways: Highlight 3–5 tactical trends or adjustments from a recent match.
Visual Examples: Use screenshots, diagrams, or short videos (where permissions allow) to illustrate concepts like pressing triggers, build-up structures, or defensive setups.
Player Analysis: Share insights on an emerging talent’s playing style, strengths, or tactical role.

These types of posts don’t just show what you know — they show how you see the game, which is crucial for recruiters and clubs.

2. Post Data-Driven Analysis

LinkedIn is an excellent platform to present data in a clear, digestible way. Analysts can use it to share:

Statistical Comparisons: Create radar charts, heatmaps, or passing networks to explain player or team trends.
Simple Metrics: Discuss key performance indicators like xG, progressive passes, or defensive actions with short explanations.
Insights on Trends: Highlight patterns, such as an increase in high pressing across certain leagues or notable player efficiency metrics.

Well-designed visuals combined with clear commentary often lead to high engagement and establish you as someone who can translate data into insights.

3. Offer a Glimpse Behind the Scenes

Many people outside of analysis roles don’t realise the level of preparation that goes into opposition reports, video edits, or match previews.

Workflow Summaries: Briefly explain how you prepare for a match or structure your post-game reports.
Tools of the Trade: Share your experiences with platforms like Hudl, Wyscout, or StatsBomb. Tips on video editing or presenting data can be particularly useful.
General Case Studies: Describe how analysis impacted a game plan (keeping sensitive details confidential).

Showing your working process helps to highlight the depth of your skills and the practical side of your role.

4. Share Your Professional Journey

Your personal development is part of your professional brand. Posting about your journey gives context to your expertise.

Lessons Learned: Share reflections from your first job in analysis, transitioning between leagues, or working internationally.
Certifications: Announce when you complete relevant courses or licenses and mention key takeaways.
Milestones: Celebrate achievements — whether that’s completing a major analysis project or reaching new professional goals.

This humanises your profile and shows growth — both key elements that attract potential employers and collaborators.

5. Engage with Industry Topics

Analysis is constantly evolving, and adding your voice to broader conversations can boost your visibility.

React to News: Share your thoughts on tactical trends, coaching changes, or player movements.
Event Insights: If you attend conferences or webinars, summarise key points and personal reflections.
Comment on Posts: Thoughtful comments on others’ work can build your network and lead to new opportunities.

Engagement isn’t just about broadcasting — it’s about contributing to conversations and staying connected.

6. Showcase Your Portfolio

When possible, share examples of your work. This could include:

Sample Analysis: Anonymised slides or short clips that demonstrate your style.
Personal Projects: If you’re working on a side project like a database of youth players or a tactical study, post updates or findings.

A strong portfolio builds trust with potential employers and collaborators by offering a tangible sense of your work.

7. Share Thought Leadership

Finally, don’t be afraid to share your perspective on where football analysis is heading.

Future Trends: Discuss how technology, AI, or new tactical concepts are influencing the role of analysts.
Advice for Others: If you’ve built experience in the field, offer tips for those aspiring to break into analysis.

Positioning yourself as someone who thinks beyond the day-to-day can make your profile stand out.

Final Thoughts

Posting consistently on LinkedIn can transform your professional visibility. For football analysts, it’s an opportunity to show not just what you know, but how you apply it. Whether you’re breaking down matches, sharing data insights, or offering career reflections, every post helps build a profile that signals credibility and expertise.

If you’re serious about growing your career in football analysis, start treating LinkedIn as an extension of your CV — but much more dynamic and interactive.